Success stories about financial inclusion around the world.

Share your success stories/case studies

We are excited to highlight positive impact of financial inclusion related initiatives undertaken by the Fluid Ice Foundation, its partners/supporters, and like-minded mission driven organizations globally. We are committed to being an advocate and be the platform of all successful financial inclusion efforts globally, thereby inspiring more people to join our financial inclusion movement. Share with us your success stories/case studies, and we will be glad to publish it to this page!

Case Study: Savings and Retail Banking in Africa - Connecting with low-income customers through digitalization

Digitalization is among the most powerful forces driving change in the financial services industry in Africa, as elsewhere. The social and economic consequences of the Covid-19 pandemic have accelerated this underlying trend significantly. Until recently many Africans lacked devices to access the internet and infrastructure was poor. But now widespread use of mobile technology is driving digital access on the continent, which now has more mobile subscribers than the United States or Europe. Further strong growth is forecast.

Al Barid Bank - Morocco

From the outset, Al Barid Bank has taken a strategic approach based on financial inclusion and digital capabilities, creating the mobile banking service Barid Bank Mobile (BBM). The operations carried out via BBM increased significantly with the increased digital reliance due to the onset of COVID in March 2020 (5.4 million transactions, an increase of 64%). Due to this adoption of digital technologies, Al Barid Bank has grown substantially and is now the largest bank in Morocco (with a 25% market share) and has the most mobile accounts (1.8 million).

Equity Bank - Kenya

Whilst on the brink of collapse, Equity Bank sought a digital transformation to fundamentally change their approach to seek new customers and broaden their horizons. Equity Bank began to focus on microfinance, and targeting underserved  customers by bringing the bank to them. To this end, Equity Bank created a digital platform, as well as Equitel, a virtual mobile network operator, to ensure its customers always have digital/mobile access to its services. As a result, Equity Bank grew from being declared technically insolvent, to now having over 13 million customers, with branches in several African countries, and has trained 40,000 agents to better reach/serve their customers. Equity Bank’s diaspora remittances have grown by 27% to $1.42 billion, more than a 50% market share in Kenya, and has introduced EazzyFX, an electronic platform for digital foreign-currency transactions.

Consolidated Bank - Ghana

The Consolidated Bank of Ghana (CBG) is leveraging FinTech technology to develop innovation and deliver a better, more inclusive online experience to customers. CBG is working with a Ghanaian FinTech, to provide a digital lending platform, utilizing mobile usage data to determine creditworthiness. The CBG is also working to target SME’s and provide a digital platform for them to grow and access the capital they need. This focus on digital helped CBG take on 1 million new customers during COVID-19, bringing total retail customers to about 3 million. CBG has also obtained approval to onboard certain customers with just an identity document and a phone number, ending the requirement for an address and taxpayer identity numbers, helping onboard/include many more low-income customers.

Case Study: The Power of Jan Dhan - Making Finance Work for Women in India

Empowered Women, Enterprising Nation

India has made significant progress in ensuring financial inclusion over the past few years. Of all the initiatives introduced to create universal access to financial facilities, the Pradhan Mantri Jan Dhan Yojana (PMJDY) has been the gamechanger. While launching the program, Indian Prime Minister Narendra Modi described the occasion as one to celebrate the “liberation of the poor from a vicious cycle.” As of August 2021, 55% of PMJDY accounts (23.76 crore or 237.6 million) of 42.89 crore (428.9 million) were owned by women, making women Jan Dhan account holders a majority in the PMJDY portfolio. Pradhan Mantri Mudra Yojana (PMMY) and Stand-Up India (SUPI), continue to witness the highest women participation. PMMY was launched in 2015 to provide loans up to ₹10 lakh to non-corporate, non-farm MSMEs, and 68 percent of loan borrowers are women. Women beneficiaries of Stand-Up – launched in 2016 to promote entrepreneurship at the grass-root level – constitute 82%.